Consumers' awareness towards nutritional label in purchasing agricultural food products
Nowadays, consumer already exposed towards the label that stated on the packaged of food they buy. The aim of food labelling is actually to provide consumers with information which may influence their purchasing decision. Thus, the aim of this paper is to determine consumers’ awareness towards nutri...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Faculty of Computer Science and Information Technology, Universiti Putra Malaysia
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/77210/ http://psasir.upm.edu.my/id/eprint/77210/1/saes2015-64.pdf |
| _version_ | 1848858185341861888 |
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| author | Mohd Nawi, Nolila Jumain, N. A. |
| author_facet | Mohd Nawi, Nolila Jumain, N. A. |
| author_sort | Mohd Nawi, Nolila |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Nowadays, consumer already exposed towards the label that stated on the packaged of food they buy. The aim of food labelling is actually to provide consumers with information which may influence their purchasing decision. Thus, the aim of this paper is to determine consumers’ awareness towards nutritional label in purchasing agricultural food products. Primary data was collected using structured questionnaire with 400 respondents in Johor Bharu, Johor. Respondents was selected using simple random sampling method and survey were then undertaken through face-to-face interview. Data collected was then analyzed using descriptive analysis, chi square analysis and factor analysis. The results of the study revealed that majority of the respondents are aware about the nutritional label and read the label when purchased agricultural food products. Chi square analysis showed a significant association between socio-demographic profile such as income and residential location with respondent’s awareness towards nutritional label in purchasing agricultural food products. Furthermore, six factors were found influencing respondent’s awareness towards nutritional label including mass media, family influenced, social media, government, label design and friends influenced. The findings of this study can be used in assisting the relevant government agencies to come out with a better awareness campaign to the consumers on the important of nutritional label. For the food manufacturers, the findings can be used in developing a better marketing strategy for their products especially on the labeling of the food product. |
| first_indexed | 2025-11-15T12:09:25Z |
| format | Conference or Workshop Item |
| id | upm-77210 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T12:09:25Z |
| publishDate | 2015 |
| publisher | Faculty of Computer Science and Information Technology, Universiti Putra Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-772102020-03-04T07:21:54Z http://psasir.upm.edu.my/id/eprint/77210/ Consumers' awareness towards nutritional label in purchasing agricultural food products Mohd Nawi, Nolila Jumain, N. A. Nowadays, consumer already exposed towards the label that stated on the packaged of food they buy. The aim of food labelling is actually to provide consumers with information which may influence their purchasing decision. Thus, the aim of this paper is to determine consumers’ awareness towards nutritional label in purchasing agricultural food products. Primary data was collected using structured questionnaire with 400 respondents in Johor Bharu, Johor. Respondents was selected using simple random sampling method and survey were then undertaken through face-to-face interview. Data collected was then analyzed using descriptive analysis, chi square analysis and factor analysis. The results of the study revealed that majority of the respondents are aware about the nutritional label and read the label when purchased agricultural food products. Chi square analysis showed a significant association between socio-demographic profile such as income and residential location with respondent’s awareness towards nutritional label in purchasing agricultural food products. Furthermore, six factors were found influencing respondent’s awareness towards nutritional label including mass media, family influenced, social media, government, label design and friends influenced. The findings of this study can be used in assisting the relevant government agencies to come out with a better awareness campaign to the consumers on the important of nutritional label. For the food manufacturers, the findings can be used in developing a better marketing strategy for their products especially on the labeling of the food product. Faculty of Computer Science and Information Technology, Universiti Putra Malaysia 2015 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/77210/1/saes2015-64.pdf Mohd Nawi, Nolila and Jumain, N. A. (2015) Consumers' awareness towards nutritional label in purchasing agricultural food products. In: 3rd International Symposium on Applied Engineering and Sciences (SAES2015), 23-24 Nov. 2015, Universiti Putra Malaysia. (pp. 325-327). |
| spellingShingle | Mohd Nawi, Nolila Jumain, N. A. Consumers' awareness towards nutritional label in purchasing agricultural food products |
| title | Consumers' awareness towards nutritional label in purchasing agricultural food products |
| title_full | Consumers' awareness towards nutritional label in purchasing agricultural food products |
| title_fullStr | Consumers' awareness towards nutritional label in purchasing agricultural food products |
| title_full_unstemmed | Consumers' awareness towards nutritional label in purchasing agricultural food products |
| title_short | Consumers' awareness towards nutritional label in purchasing agricultural food products |
| title_sort | consumers' awareness towards nutritional label in purchasing agricultural food products |
| url | http://psasir.upm.edu.my/id/eprint/77210/ http://psasir.upm.edu.my/id/eprint/77210/1/saes2015-64.pdf |