Motivational factors towards consuming herbal-based nutraceutical products among Malaysians
The Ministry of Health Malaysia (MOH) reported an alarming increase in prevalence of overweight and obesity, diet-related diseases such as type 2 diabetes, cardiovascular disease, hypertension and certain forms of cancer in the last few years. As part of their health concern, Malaysian consumers wer...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Faculty of Computer Science and Information Technology, Universiti Putra Malaysia
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/77209/ http://psasir.upm.edu.my/id/eprint/77209/1/saes2015-63.pdf |
| _version_ | 1848858185103835136 |
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| author | Kamarulzaman, Nitty Hirawaty Said, Ilyas |
| author_facet | Kamarulzaman, Nitty Hirawaty Said, Ilyas |
| author_sort | Kamarulzaman, Nitty Hirawaty |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The Ministry of Health Malaysia (MOH) reported an alarming increase in prevalence of overweight and obesity, diet-related diseases such as type 2 diabetes, cardiovascular disease, hypertension and certain forms of cancer in the last few years. As part of their health concern, Malaysian consumers were reported to spend between RM50 to RM500 per month on health supplements, both pharmaceutical and traditional. The Economic Planning Unit (EPU) Malaysia estimated the market value for herbal products will rise from RM7 billion to RM29 billion in 2020. All these figures highlight a trend in which Malaysian consumption of herbal-based nutraceutical products had been increased. Thus, it is important to investigate what are the factors that motivated Malaysian consumers to purchase herbal-based nutraceutical products? This paper seeks to investigate the motivational factors of Malaysian towards consuming herbal-based nutraceutical products. The result revealed that brand, health problems, recommendation from medical expert, advertisement on electronic and social media and the availability of the products in Malaysia were the motivational factors towards consuming herbal-based nutraceutical products. It is recommended that relevant advertisements or campaigns could further increase consumers to purchase the products. |
| first_indexed | 2025-11-15T12:09:25Z |
| format | Conference or Workshop Item |
| id | upm-77209 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T12:09:25Z |
| publishDate | 2015 |
| publisher | Faculty of Computer Science and Information Technology, Universiti Putra Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-772092020-03-04T07:21:49Z http://psasir.upm.edu.my/id/eprint/77209/ Motivational factors towards consuming herbal-based nutraceutical products among Malaysians Kamarulzaman, Nitty Hirawaty Said, Ilyas The Ministry of Health Malaysia (MOH) reported an alarming increase in prevalence of overweight and obesity, diet-related diseases such as type 2 diabetes, cardiovascular disease, hypertension and certain forms of cancer in the last few years. As part of their health concern, Malaysian consumers were reported to spend between RM50 to RM500 per month on health supplements, both pharmaceutical and traditional. The Economic Planning Unit (EPU) Malaysia estimated the market value for herbal products will rise from RM7 billion to RM29 billion in 2020. All these figures highlight a trend in which Malaysian consumption of herbal-based nutraceutical products had been increased. Thus, it is important to investigate what are the factors that motivated Malaysian consumers to purchase herbal-based nutraceutical products? This paper seeks to investigate the motivational factors of Malaysian towards consuming herbal-based nutraceutical products. The result revealed that brand, health problems, recommendation from medical expert, advertisement on electronic and social media and the availability of the products in Malaysia were the motivational factors towards consuming herbal-based nutraceutical products. It is recommended that relevant advertisements or campaigns could further increase consumers to purchase the products. Faculty of Computer Science and Information Technology, Universiti Putra Malaysia 2015 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/77209/1/saes2015-63.pdf Kamarulzaman, Nitty Hirawaty and Said, Ilyas (2015) Motivational factors towards consuming herbal-based nutraceutical products among Malaysians. In: 3rd International Symposium on Applied Engineering and Sciences (SAES2015), 23-24 Nov. 2015, Universiti Putra Malaysia. (pp. 323-324). |
| spellingShingle | Kamarulzaman, Nitty Hirawaty Said, Ilyas Motivational factors towards consuming herbal-based nutraceutical products among Malaysians |
| title | Motivational factors towards consuming herbal-based nutraceutical products among Malaysians |
| title_full | Motivational factors towards consuming herbal-based nutraceutical products among Malaysians |
| title_fullStr | Motivational factors towards consuming herbal-based nutraceutical products among Malaysians |
| title_full_unstemmed | Motivational factors towards consuming herbal-based nutraceutical products among Malaysians |
| title_short | Motivational factors towards consuming herbal-based nutraceutical products among Malaysians |
| title_sort | motivational factors towards consuming herbal-based nutraceutical products among malaysians |
| url | http://psasir.upm.edu.my/id/eprint/77209/ http://psasir.upm.edu.my/id/eprint/77209/1/saes2015-63.pdf |