Comparison between night market and hypermarket retail formats' choice for fresh fruits and vegetables (FFV) purchase in Klang Valley, Malaysia using S-O-R model

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Comparison between night market and hypermarket retail formats' choice for fresh fruits and vegetables (FFV) purchase in Klang Valley, Malaysia using S-O-R model

There are several retail formats in existence in Malaysia competing for fresh fruits and vegetables consumers’ loyalty. On the other hand, fresh fruits and vegetables consumers are always evaluating which of these fresh fruits and vegetables (FFV) retail formats to choose for their FFV purchases. Th...

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Bibliographic Details
Main Authors:	Gindi, Abdullahi Auwal, Abdullah, Amin Mahir, Ismail, Mohd Mansor, Mohd Nawi, Nolila
Format:	Conference or Workshop Item
Language:	English
Published:	Faculty of Computer Science and Information Technology, Universiti Putra Malaysia 2015
Online Access:	http://psasir.upm.edu.my/id/eprint/77147/ http://psasir.upm.edu.my/id/eprint/77147/1/saes2015-16.pdf

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