Comparison between night market and hypermarket retail formats' choice for fresh fruits and vegetables (FFV) purchase in Klang Valley, Malaysia using S-O-R model
There are several retail formats in existence in Malaysia competing for fresh fruits and vegetables consumers’ loyalty. On the other hand, fresh fruits and vegetables consumers are always evaluating which of these fresh fruits and vegetables (FFV) retail formats to choose for their FFV purchases. Th...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
Faculty of Computer Science and Information Technology, Universiti Putra Malaysia
2015
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| Online Access: | http://psasir.upm.edu.my/id/eprint/77147/ http://psasir.upm.edu.my/id/eprint/77147/1/saes2015-16.pdf |
| _version_ | 1848858167897751552 |
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| author | Gindi, Abdullahi Auwal Abdullah, Amin Mahir Ismail, Mohd Mansor Mohd Nawi, Nolila |
| author_facet | Gindi, Abdullahi Auwal Abdullah, Amin Mahir Ismail, Mohd Mansor Mohd Nawi, Nolila |
| author_sort | Gindi, Abdullahi Auwal |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | There are several retail formats in existence in Malaysia competing for fresh fruits and vegetables consumers’ loyalty. On the other hand, fresh fruits and vegetables consumers are always evaluating which of these fresh fruits and vegetables (FFV) retail formats to choose for their FFV purchases. This study employs Stimulus – Organism – Response (S-O-R) model to compare consumers format choice between FFV night market and hypermarket retail formats and to evaluate the impact of demographic factor (income level) of consumers on their choice of retail formats for FFV purchases. A consumer’s survey was conducted with 700 respondents in Klang Valley Area, Malaysia. Based on the empirical results of night markets and hypermarkets’ retail formats, the model significantly fits for the two retail formats’ and income level is not a moderator on the relationships between stimulus and response for the two retail formats’ models. |
| first_indexed | 2025-11-15T12:09:09Z |
| format | Conference or Workshop Item |
| id | upm-77147 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T12:09:09Z |
| publishDate | 2015 |
| publisher | Faculty of Computer Science and Information Technology, Universiti Putra Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-771472020-03-03T10:45:35Z http://psasir.upm.edu.my/id/eprint/77147/ Comparison between night market and hypermarket retail formats' choice for fresh fruits and vegetables (FFV) purchase in Klang Valley, Malaysia using S-O-R model Gindi, Abdullahi Auwal Abdullah, Amin Mahir Ismail, Mohd Mansor Mohd Nawi, Nolila There are several retail formats in existence in Malaysia competing for fresh fruits and vegetables consumers’ loyalty. On the other hand, fresh fruits and vegetables consumers are always evaluating which of these fresh fruits and vegetables (FFV) retail formats to choose for their FFV purchases. This study employs Stimulus – Organism – Response (S-O-R) model to compare consumers format choice between FFV night market and hypermarket retail formats and to evaluate the impact of demographic factor (income level) of consumers on their choice of retail formats for FFV purchases. A consumer’s survey was conducted with 700 respondents in Klang Valley Area, Malaysia. Based on the empirical results of night markets and hypermarkets’ retail formats, the model significantly fits for the two retail formats’ and income level is not a moderator on the relationships between stimulus and response for the two retail formats’ models. Faculty of Computer Science and Information Technology, Universiti Putra Malaysia 2015 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/77147/1/saes2015-16.pdf Gindi, Abdullahi Auwal and Abdullah, Amin Mahir and Ismail, Mohd Mansor and Mohd Nawi, Nolila (2015) Comparison between night market and hypermarket retail formats' choice for fresh fruits and vegetables (FFV) purchase in Klang Valley, Malaysia using S-O-R model. In: 3rd International Symposium on Applied Engineering and Sciences (SAES2015), 23-24 Nov. 2015, Universiti Putra Malaysia. (pp. 83-84). |
| spellingShingle | Gindi, Abdullahi Auwal Abdullah, Amin Mahir Ismail, Mohd Mansor Mohd Nawi, Nolila Comparison between night market and hypermarket retail formats' choice for fresh fruits and vegetables (FFV) purchase in Klang Valley, Malaysia using S-O-R model |
| title | Comparison between night market and hypermarket retail formats' choice for fresh fruits and vegetables (FFV) purchase in Klang Valley, Malaysia using S-O-R model |
| title_full | Comparison between night market and hypermarket retail formats' choice for fresh fruits and vegetables (FFV) purchase in Klang Valley, Malaysia using S-O-R model |
| title_fullStr | Comparison between night market and hypermarket retail formats' choice for fresh fruits and vegetables (FFV) purchase in Klang Valley, Malaysia using S-O-R model |
| title_full_unstemmed | Comparison between night market and hypermarket retail formats' choice for fresh fruits and vegetables (FFV) purchase in Klang Valley, Malaysia using S-O-R model |
| title_short | Comparison between night market and hypermarket retail formats' choice for fresh fruits and vegetables (FFV) purchase in Klang Valley, Malaysia using S-O-R model |
| title_sort | comparison between night market and hypermarket retail formats' choice for fresh fruits and vegetables (ffv) purchase in klang valley, malaysia using s-o-r model |
| url | http://psasir.upm.edu.my/id/eprint/77147/ http://psasir.upm.edu.my/id/eprint/77147/1/saes2015-16.pdf |