Influence of religious orientation on Jordanian viewers’ loyalty towards satellite TV channels

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Influence of religious orientation on Jordanian viewers’ loyalty towards satellite TV channels

A review of the literature shows that few studies investigated customer’s loyalty model from a religious perspective. In addition, most of these studies investigated the religious influences on customer’s loyalty model using two religious dimensions, namely religious commitment and religiosity. Ther...

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Bibliographic Details
Main Author:	Abu-Alhaija, Ahmad Saifalddin
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Mass media - Religious aspects
Online Access:	http://psasir.upm.edu.my/id/eprint/76777/ http://psasir.upm.edu.my/id/eprint/76777/1/GSM%202018%2022%20IR.pdf

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