The differences of e-shopper typology in online buying satisfaction among UPM's students, Serdang

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The differences of e-shopper typology in online buying satisfaction among UPM's students, Serdang

The purpose of this study is to determine the differences of e-shopper typologies in online buying satisfaction among students in Universiti Putra Malaysia. A systematic random sampling procedure was used to select 150 respondents. A self-administered questionnaire was used as a tool for data collec...

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Bibliographic Details
Main Authors:	Osman, Syuhaily, Then, Sook Han, Jamaluddin, Askiah
Format:	Conference or Workshop Item
Language:	English
Published:	Persatuan Ekonomi Pengguna dan Keluarga Malaysia (MACFEA) 2012
Online Access:	http://psasir.upm.edu.my/id/eprint/76767/ http://psasir.upm.edu.my/id/eprint/76767/1/MACFEA16-14.pdf

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