Consumer understanding of Consumer Celebration Month 2010 theme: "Consumer Power: 1 Consumer 1 Voice"

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Consumer understanding of Consumer Celebration Month 2010 theme: "Consumer Power: 1 Consumer 1 Voice"

The theme for Consumer Celebration Month 2009 was Consumer Power: 1 Consumer 1 Voice (Kuasa Pengguna: 1 Pengguna I Suara). What is the meaning of this theme to consumers? The purpose of this study is to examine what Malaysian consumers understand about the theme. Data collected by the state level Mi...

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Bibliographic Details
Main Authors:	Masud, Jariah, Haron, Sharifah Azizah
Format:	Conference or Workshop Item
Language:	English
Published:	Persatuan Ekonomi Pengguna dan Keluarga Malaysia (MACFEA) 2012
Online Access:	http://psasir.upm.edu.my/id/eprint/76761/ http://psasir.upm.edu.my/id/eprint/76761/1/MACFEA16-13.pdf

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