Influence of user-generated content on destination loyalty among domestic millennials in Pulau Pangkor, Malaysia

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Influence of user-generated content on destination loyalty among domestic millennials in Pulau Pangkor, Malaysia

The travel and tourism industries are getting stronger and lucrative among tourism organisations and entrepreneurs. Domestic millennials travellers using the usergenerated contents (UGC) via the social media platforms are predominant. The present study is undertaken to examine the effects of d...

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Bibliographic Details
Main Author:	Jamaludin, Mazlina
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Tourism User-generated content Hospitality industry
Online Access:	http://psasir.upm.edu.my/id/eprint/76296/ http://psasir.upm.edu.my/id/eprint/76296/1/FH%202018%2021%20IR.pdf

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