Effect of social marketing mix and attitude on farmers’ flood preparedness behavior in the east coast of Malaysia

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Effect of social marketing mix and attitude on farmers’ flood preparedness behavior in the east coast of Malaysia

The agricultural sector in Malaysia is exposed to natural disasters such as flood, landslide, drought, thunderstorm and other natural catastrophes. Among these, flood stands to be the most important in East Coast of Malaysia. The 2014/2015 flood in the East Coast of Malaysia caused damages to severa...

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Bibliographic Details
Main Author:	Gazali, Umar Muhammad
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Social marketing - Case studies Floods - Malaysia Emergency management
Online Access:	http://psasir.upm.edu.my/id/eprint/76198/ http://psasir.upm.edu.my/id/eprint/76198/1/FP%202018%2093.pdf

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