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Brand perceptions among school children

This paper aims to explore the perception of children towards brand consciousness by using drawings and open-ended questions. A total of 20 primary school were requested to draw what they think about two statements given related to a person with branded materials and a person without branded materia...

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Bibliographic Details
Main Authors:	Wan Rashid, Wan Edura, Omar, Azura, Jusoff, Kamaruzaman
Format:	Article
Language:	English
Published:	Canadian Center of Science and Education 2008
Online Access:	http://psasir.upm.edu.my/id/eprint/7600/ http://psasir.upm.edu.my/id/eprint/7600/1/7600.pdf

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