Re-intermediation of Malaysian traditional travel agencies using ICT and non-ICT strategies

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Re-intermediation of Malaysian traditional travel agencies using ICT and non-ICT strategies

The rapid technological innovation, large advertisement investments opportunities and the ability to consolidate the fragmented tourism products and services have enabled online travel agencies (OTAs) to be the leading global intermediaries replacing the role of SME traditional travel agencies...

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Bibliographic Details
Main Author:	Munikrishnan, Uma Thevi
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Tourism - Malaysia Electronic commerce - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/75805/ http://psasir.upm.edu.my/id/eprint/75805/1/FEP%202018%2035.pdf

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