Consumer involvement, consumer online engagement, and consumer loyalty in airline and hospitality services among generation X and Y

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Consumer involvement, consumer online engagement, and consumer loyalty in airline and hospitality services among generation X and Y

Previous studies had explicitly examined the constructs of consumer involvement, consumer online engagement, and consumer loyalty. However, only few researchers have conducted studies to understand the relationships between these constructs especially across generations. Furthermore, studies o...

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Bibliographic Details
Main Author:	Leong, Mei Kei
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Consumer behavior - Social aspects - Case studies Customer loyalty Airlines - Marketing
Online Access:	http://psasir.upm.edu.my/id/eprint/75768/ http://psasir.upm.edu.my/id/eprint/75768/1/FEM%202018%2036.pdf

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