Ethnic food consumption intention: a groundwork study on consuming Dayak food using theory of planned behaviour

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Ethnic food consumption intention: a groundwork study on consuming Dayak food using theory of planned behaviour

Despite being comfortable with customary food, consumers are willing to explore varieties of food from diverse cultures. While there is abundance of literature on food consumption, little is known about ethnic food consumption intention in Malaysia with theoretical explanation. The present study ser...

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Bibliographic Details
Main Authors:	Ting, Hiram, Chuah, Francis Chin Wei, de Run, Ernest Cyril, Phung, Melissa, Cheah, Jacky Jun Hwa
Format:	Conference or Workshop Item
Language:	English
Published:	2015
Online Access:	http://psasir.upm.edu.my/id/eprint/75488/ http://psasir.upm.edu.my/id/eprint/75488/1/AAMC2015-3.pdf

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