Identifying success factors of Mamak restaurants in Malaysia

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Identifying success factors of Mamak restaurants in Malaysia

The foodservice industry is among one of the largest industries that contribute significantly to Malaysia's economic growth. The restaurant businesses are operating as a highly competitive market as many food operators are competing with each other in attracting customers. Mamak restaurant is o...

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Bibliographic Details
Main Authors:	Othman, Mohhidin, Abu Bakar, Ainul Zakiah, Kandasamy, Tachaini, Chua, Bee Lia
Format:	Article
Language:	English
Published:	Science Publishing Corporation 2018
Online Access:	http://psasir.upm.edu.my/id/eprint/74545/ http://psasir.upm.edu.my/id/eprint/74545/1/Identifying%20success%20factors%20of%20Mamak%20restaurants%20in%20Malaysia.pdf

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