Understanding the young generations' preference towards Malay traditional food in Malaysia

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Understanding the young generations' preference towards Malay traditional food in Malaysia

Every ethnic group in this world have their own uniqueness and one of the key component that contributed in shaping each ethnic group’s unique identity is their traditional foods which have been sustained and practiced for generations. Hence, traditional foods are viewed as a symbol of heritage to a...

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Bibliographic Details
Main Authors:	Abdul Ghafar Rahman, Suhailah, Ab Karim, Shahrim, Che Ishak, Farah Adibah, Arshad, Mohd Mursyid
Format:	Article
Published:	Global Academic Excellence 2018
Online Access:	http://psasir.upm.edu.my/id/eprint/74363/

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