The impact of corporate image on students’ satisfaction and loyalty

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The impact of corporate image on students’ satisfaction and loyalty

Over the last few years, institutional image has become an important element to the competitiveness of higher education institutions. The increase in the number of both public and private higher education institutions (HEI) in Malaysia has resulted in the industry becoming relatively very competit...

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Bibliographic Details
Main Authors:	Abdullah, Zulhamri, Omar Ali, Siti Rapidah
Format:	Article
Language:	English
Published:	Zes Rokman Resources 2018
Online Access:	http://psasir.upm.edu.my/id/eprint/74192/ http://psasir.upm.edu.my/id/eprint/74192/1/The%20impact%20of%20corporate%20image.pdf

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