Success Factors of Rubberwood as a Furniture Stock in South East Asia

Success Factors of Rubberwood as a Furniture Stock in South East Asia

The study evaluated the consumer perceptions towards Rubberwood (Hevea brasiliensis) as a premier furniture material. The data for this study was collected from a questionnaire survey, completed by 250 buyers who attended the international furniture fairs in Malaysia. Correlation analysis showed tha...

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Bibliographic Details
Main Authors: Ratnasingam, Jegatheswaran, Ioras, Florin, MacPherson, T. H.
Format: Article
Language:English
English
Published: Journal of the Institute of Wood Science 2008
Online Access:http://psasir.upm.edu.my/id/eprint/7413/
http://psasir.upm.edu.my/id/eprint/7413/1/Success%20Factors%20of%20Rubberwood%20as%20a%20Furniture%20Stock%20in%20South%20East%20Asia.pdf

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