Success Factors of Rubberwood as a Furniture Stock in South East Asia
The study evaluated the consumer perceptions towards Rubberwood (Hevea brasiliensis) as a premier furniture material. The data for this study was collected from a questionnaire survey, completed by 250 buyers who attended the international furniture fairs in Malaysia. Correlation analysis showed tha...
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| Format: | Article |
| Language: | English English |
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Journal of the Institute of Wood Science
2008
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| Online Access: | http://psasir.upm.edu.my/id/eprint/7413/ http://psasir.upm.edu.my/id/eprint/7413/1/Success%20Factors%20of%20Rubberwood%20as%20a%20Furniture%20Stock%20in%20South%20East%20Asia.pdf |
| _version_ | 1848840588148867072 |
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| author | Ratnasingam, Jegatheswaran Ioras, Florin MacPherson, T. H. |
| author_facet | Ratnasingam, Jegatheswaran Ioras, Florin MacPherson, T. H. |
| author_sort | Ratnasingam, Jegatheswaran |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The study evaluated the consumer perceptions towards Rubberwood (Hevea brasiliensis) as a premier furniture material. The data for this study was collected from a questionnaire survey, completed by 250 buyers who attended the international furniture fairs in Malaysia. Correlation analysis showed that the success factors of Rubberwood as a furniture stock are primarily its low cost and ample availability. According to 82% of the respondents, the three major advantages of Rubberwood as a furniture stock in comparison to other furniture wood species are its lower cost, environmental friendliness and workability. Inadvertently, Rubberwood furniture is also plagued by the perception of being low-cost. |
| first_indexed | 2025-11-15T07:29:44Z |
| format | Article |
| id | upm-7413 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T07:29:44Z |
| publishDate | 2008 |
| publisher | Journal of the Institute of Wood Science |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-74132015-10-30T01:32:04Z http://psasir.upm.edu.my/id/eprint/7413/ Success Factors of Rubberwood as a Furniture Stock in South East Asia Ratnasingam, Jegatheswaran Ioras, Florin MacPherson, T. H. The study evaluated the consumer perceptions towards Rubberwood (Hevea brasiliensis) as a premier furniture material. The data for this study was collected from a questionnaire survey, completed by 250 buyers who attended the international furniture fairs in Malaysia. Correlation analysis showed that the success factors of Rubberwood as a furniture stock are primarily its low cost and ample availability. According to 82% of the respondents, the three major advantages of Rubberwood as a furniture stock in comparison to other furniture wood species are its lower cost, environmental friendliness and workability. Inadvertently, Rubberwood furniture is also plagued by the perception of being low-cost. Journal of the Institute of Wood Science 2008 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/7413/1/Success%20Factors%20of%20Rubberwood%20as%20a%20Furniture%20Stock%20in%20South%20East%20Asia.pdf Ratnasingam, Jegatheswaran and Ioras, Florin and MacPherson, T. H. (2008) Success Factors of Rubberwood as a Furniture Stock in South East Asia. Journal of the Institute of Wood Science, 17 (6). pp. 327-332. ISSN 0020-3203 English |
| spellingShingle | Ratnasingam, Jegatheswaran Ioras, Florin MacPherson, T. H. Success Factors of Rubberwood as a Furniture Stock in South East Asia |
| title | Success Factors of Rubberwood as a Furniture Stock in South East Asia |
| title_full | Success Factors of Rubberwood as a Furniture Stock in South East Asia |
| title_fullStr | Success Factors of Rubberwood as a Furniture Stock in South East Asia |
| title_full_unstemmed | Success Factors of Rubberwood as a Furniture Stock in South East Asia |
| title_short | Success Factors of Rubberwood as a Furniture Stock in South East Asia |
| title_sort | success factors of rubberwood as a furniture stock in south east asia |
| url | http://psasir.upm.edu.my/id/eprint/7413/ http://psasir.upm.edu.my/id/eprint/7413/1/Success%20Factors%20of%20Rubberwood%20as%20a%20Furniture%20Stock%20in%20South%20East%20Asia.pdf |