Preliminary study on willingness to pay for environmentally certified wood products among consumers in Malaysia
Consumers are expected to demand and would be willing to pay a price premium for environment-friendly products stemming from the growing global environmental consumerism. While consumers in the developed countries are reported to be willing to pay a price premium for environmentally certified wood p...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
Science Alert
2007
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| Online Access: | http://psasir.upm.edu.my/id/eprint/7405/ http://psasir.upm.edu.my/id/eprint/7405/1/Preliminary%20study%20on%20willingness%20to%20pay%20for%20environmentally%20certified%20wood%20products%20among%20consumers%20in%20Malaysia.pdf |
| _version_ | 1848840585976217600 |
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| author | Mohamed, Shukri Ibrahim, Muhammad Lukhman |
| author_facet | Mohamed, Shukri Ibrahim, Muhammad Lukhman |
| author_sort | Mohamed, Shukri |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Consumers are expected to demand and would be willing to pay a price premium for environment-friendly products stemming from the growing global environmental consumerism. While consumers in the developed countries are reported to be willing to pay a price premium for environmentally certified wood products, there is hardly any study on consumers’ willingness in other markets. This preliminary study examines consumer willingness to pay a price premium for environmentally certified wood products in Malaysia. Data were obtained using a self-administered questionnaire distributed to 100 systematically-sampled, mall-intercepted respondents. Results indicated that some 38% of the respondents would be willing to pay an average of 14.4% more for environmentally certified wood products. |
| first_indexed | 2025-11-15T07:29:41Z |
| format | Article |
| id | upm-7405 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English English |
| last_indexed | 2025-11-15T07:29:41Z |
| publishDate | 2007 |
| publisher | Science Alert |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-74052015-10-26T02:14:21Z http://psasir.upm.edu.my/id/eprint/7405/ Preliminary study on willingness to pay for environmentally certified wood products among consumers in Malaysia Mohamed, Shukri Ibrahim, Muhammad Lukhman Consumers are expected to demand and would be willing to pay a price premium for environment-friendly products stemming from the growing global environmental consumerism. While consumers in the developed countries are reported to be willing to pay a price premium for environmentally certified wood products, there is hardly any study on consumers’ willingness in other markets. This preliminary study examines consumer willingness to pay a price premium for environmentally certified wood products in Malaysia. Data were obtained using a self-administered questionnaire distributed to 100 systematically-sampled, mall-intercepted respondents. Results indicated that some 38% of the respondents would be willing to pay an average of 14.4% more for environmentally certified wood products. Science Alert 2007 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/7405/1/Preliminary%20study%20on%20willingness%20to%20pay%20for%20environmentally%20certified%20wood%20products%20among%20consumers%20in%20Malaysia.pdf Mohamed, Shukri and Ibrahim, Muhammad Lukhman (2007) Preliminary study on willingness to pay for environmentally certified wood products among consumers in Malaysia. Journal of Applied Sciences, 7 (9). pp. 1339-1342. ISSN 1812-5654 http://dx.doi.org/10.3923/jas.2007.1339.1342 10.3923/jas.2007.1339.1342 English |
| spellingShingle | Mohamed, Shukri Ibrahim, Muhammad Lukhman Preliminary study on willingness to pay for environmentally certified wood products among consumers in Malaysia |
| title | Preliminary study on willingness to pay for environmentally certified wood products among consumers in Malaysia |
| title_full | Preliminary study on willingness to pay for environmentally certified wood products among consumers in Malaysia |
| title_fullStr | Preliminary study on willingness to pay for environmentally certified wood products among consumers in Malaysia |
| title_full_unstemmed | Preliminary study on willingness to pay for environmentally certified wood products among consumers in Malaysia |
| title_short | Preliminary study on willingness to pay for environmentally certified wood products among consumers in Malaysia |
| title_sort | preliminary study on willingness to pay for environmentally certified wood products among consumers in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/7405/ http://psasir.upm.edu.my/id/eprint/7405/ http://psasir.upm.edu.my/id/eprint/7405/ http://psasir.upm.edu.my/id/eprint/7405/1/Preliminary%20study%20on%20willingness%20to%20pay%20for%20environmentally%20certified%20wood%20products%20among%20consumers%20in%20Malaysia.pdf |