Religion in consumer behavior research: the significance of religious commitment and religious affiliation

Religion in consumer behavior research: the significance of religious commitment and religious affiliation

This study discusses the influence of religion on customers’ attitudes and behaviors mainly through religiosity and religious affiliation as important religious factors can provide a further understanding to existing research models. The challenges and limitations of religiosity and religious affili...

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Bibliographic Details
Main Authors: Abu-Alhaija, Ahmad Saif-Alddin, Raja Yusof, Raja Nerina, Hashim, Haslinda, Jaharuddin, Nor Siah
Format: Article
Language:English
Published: IJECM Pub UK 2018
Online Access:http://psasir.upm.edu.my/id/eprint/73764/
http://psasir.upm.edu.my/id/eprint/73764/1/Religion%20in%20consumer%20behavior%20research%20the%20significance%20of%20religious%20commitment%20and%20religious%20affiliation.pdf

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