Where to eat: exploring silver consumer restaurant dining choice in Malaysia
Eating out among older adults are becoming the norm due to its convenience and potential for social interaction. Malaysia is expected to become an aged nation whereby 14% or more of its population will be 65 years and older by 2050. Very little is known about restaurant preferences and patronage beh...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/73277/ http://psasir.upm.edu.my/id/eprint/73277/1/EAT.pdf |
| _version_ | 1848857255587348480 |
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| author | Abu Bakar, Ainul Zakiah Ganesan, Lalitha Othman, Mohhidin Haron, Sharifah Azizah Che Ishak, Farah Adibah |
| author_facet | Abu Bakar, Ainul Zakiah Ganesan, Lalitha Othman, Mohhidin Haron, Sharifah Azizah Che Ishak, Farah Adibah |
| author_sort | Abu Bakar, Ainul Zakiah |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Eating out among older adults are becoming the norm due to its convenience and potential for social interaction. Malaysia is expected to become an aged nation whereby 14% or more of its population will be 65 years and older by 2050. Very little is known about restaurant preferences and patronage behaviours of older adults in Malaysia even though there had been numerous researches done involving this population. It is important to acknowledge this age group not just because they are living longer; but also, because they are getting bigger in size and economic power. The purpose of this study is to determine the factors influencing Malaysian older or silver consumers’ restaurant dining choices. Semistructured in-depth interviews were done with Malaysian older people ages 55 and above. The interviews were recorded, transcribed and analysed. Atlas.ti software (version 7) was used to complement researchers’ analyses of interview transcripts and develop a visual representation of qualitative data. Major thematic categories identified by older consumers in this study included food, service, and location. Data are visually
mapped and relationships between different themes are presented. This study will be beneficial in providing more insights to restaurateurs in Malaysia to better meet silver consumer needs. |
| first_indexed | 2025-11-15T11:54:39Z |
| format | Article |
| id | upm-73277 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T11:54:39Z |
| publishDate | 2020 |
| publisher | Universiti Putra Malaysia Press |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-732772021-08-17T23:38:30Z http://psasir.upm.edu.my/id/eprint/73277/ Where to eat: exploring silver consumer restaurant dining choice in Malaysia Abu Bakar, Ainul Zakiah Ganesan, Lalitha Othman, Mohhidin Haron, Sharifah Azizah Che Ishak, Farah Adibah Eating out among older adults are becoming the norm due to its convenience and potential for social interaction. Malaysia is expected to become an aged nation whereby 14% or more of its population will be 65 years and older by 2050. Very little is known about restaurant preferences and patronage behaviours of older adults in Malaysia even though there had been numerous researches done involving this population. It is important to acknowledge this age group not just because they are living longer; but also, because they are getting bigger in size and economic power. The purpose of this study is to determine the factors influencing Malaysian older or silver consumers’ restaurant dining choices. Semistructured in-depth interviews were done with Malaysian older people ages 55 and above. The interviews were recorded, transcribed and analysed. Atlas.ti software (version 7) was used to complement researchers’ analyses of interview transcripts and develop a visual representation of qualitative data. Major thematic categories identified by older consumers in this study included food, service, and location. Data are visually mapped and relationships between different themes are presented. This study will be beneficial in providing more insights to restaurateurs in Malaysia to better meet silver consumer needs. Universiti Putra Malaysia Press 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/73277/1/EAT.pdf Abu Bakar, Ainul Zakiah and Ganesan, Lalitha and Othman, Mohhidin and Haron, Sharifah Azizah and Che Ishak, Farah Adibah (2020) Where to eat: exploring silver consumer restaurant dining choice in Malaysia. Pertanika Journal of Social Science and Humanities, 28 (4). pp. 3297-3317. ISSN 0128-7702; ESSN: 2231-8534 http://www.pertanika.upm.edu.my/pjssh/browse/regular-issue?article=JSSH-5432-2019 10.47836/pjssh.28.4.44 |
| spellingShingle | Abu Bakar, Ainul Zakiah Ganesan, Lalitha Othman, Mohhidin Haron, Sharifah Azizah Che Ishak, Farah Adibah Where to eat: exploring silver consumer restaurant dining choice in Malaysia |
| title | Where to eat: exploring silver consumer restaurant dining choice in Malaysia |
| title_full | Where to eat: exploring silver consumer restaurant dining choice in Malaysia |
| title_fullStr | Where to eat: exploring silver consumer restaurant dining choice in Malaysia |
| title_full_unstemmed | Where to eat: exploring silver consumer restaurant dining choice in Malaysia |
| title_short | Where to eat: exploring silver consumer restaurant dining choice in Malaysia |
| title_sort | where to eat: exploring silver consumer restaurant dining choice in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/73277/ http://psasir.upm.edu.my/id/eprint/73277/ http://psasir.upm.edu.my/id/eprint/73277/ http://psasir.upm.edu.my/id/eprint/73277/1/EAT.pdf |