Making product decisions in Citra (M) Sdn Bhd

Making product decisions in Citra (M) Sdn Bhd

This case describes the dilemma of Citra (M) Sdn Bhd in making product decisions. This dilemma arises as a result of the need to respond to an urgent order of the 14” colour picture tubes from its headquarters in Korea. These tubes were intended to solve the inadequate production problem of Citra (C...

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Bibliographic Details
Main Authors: Abu Kasim, Nor Aziah, Abdul Hamid, Mohamed Ali, Wah, L. Y.
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2008
Online Access:http://psasir.upm.edu.my/id/eprint/730/
http://psasir.upm.edu.my/id/eprint/730/1/Abstractbab01.pdf

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