A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour

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A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour

Purpose: The purpose of this paper is to examine the effects of atmospherics and affective state on shoppers’ in-store behaviour using the two approaches in structural equation modelling (SEM), i.e. Frequentist and Bayesian approaches. Shoppers’ affective state was tested for its mediating effect on...

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Bibliographic Details
Main Authors:	Osman, Syuhaily, Ong, Fon Sim, Yeoh, Ken Kyid, Khong, Kok Wei, Mohd. Nor, Othman
Format:	Article
Language:	English
Published:	Emerald Group Publishing 2018
Online Access:	http://psasir.upm.edu.my/id/eprint/72888/ http://psasir.upm.edu.my/id/eprint/72888/1/CHAIN.pdf

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