Gender representation in Iran’s national television and the significance of critical media literacy for Iranian women
Media culture plays a significant role in constructing gender identity, femininity and masculinity. Since the Iranian national TV tries to perpetuate gender oppression by oppressive representation of gender, this paper intends to discuss the importance of critical media literacy for Iranian women to...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Centre for Promoting Knowledge
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/72823/ http://psasir.upm.edu.my/id/eprint/72823/1/Gender%20representation%20in%20Iran.pdf |
| _version_ | 1848857210990362624 |
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| author | Kachalami, Kobra Mohammadpour Lee, Yok Fee |
| author_facet | Kachalami, Kobra Mohammadpour Lee, Yok Fee |
| author_sort | Kachalami, Kobra Mohammadpour |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Media culture plays a significant role in constructing gender identity, femininity and masculinity. Since the Iranian national TV tries to perpetuate gender oppression by oppressive representation of gender, this paper intends to discuss the importance of critical media literacy for Iranian women to perceive oppressive gender representation and to struggle against gender discrimination in Iran. From earlier academic discussions on gender representation in Iranian national TV series and advertisements, it has been identified that gender is portrayed based on patriarchal values and belief. The studies also indicate how the Iranian dominant group uses media such as television as an ideological tool to legitimize and naturalize sexist ideology. By focusing on a critique of sexist ideology and politics of gender representation, critical media literacy could empower Iranian women to understand the oppressive role of Iran’s national television productions in perpetuating male domination and to struggle against the dominant sexist ideology. |
| first_indexed | 2025-11-15T11:53:56Z |
| format | Article |
| id | upm-72823 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T11:53:56Z |
| publishDate | 2018 |
| publisher | Centre for Promoting Knowledge |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-728232021-03-11T19:21:29Z http://psasir.upm.edu.my/id/eprint/72823/ Gender representation in Iran’s national television and the significance of critical media literacy for Iranian women Kachalami, Kobra Mohammadpour Lee, Yok Fee Media culture plays a significant role in constructing gender identity, femininity and masculinity. Since the Iranian national TV tries to perpetuate gender oppression by oppressive representation of gender, this paper intends to discuss the importance of critical media literacy for Iranian women to perceive oppressive gender representation and to struggle against gender discrimination in Iran. From earlier academic discussions on gender representation in Iranian national TV series and advertisements, it has been identified that gender is portrayed based on patriarchal values and belief. The studies also indicate how the Iranian dominant group uses media such as television as an ideological tool to legitimize and naturalize sexist ideology. By focusing on a critique of sexist ideology and politics of gender representation, critical media literacy could empower Iranian women to understand the oppressive role of Iran’s national television productions in perpetuating male domination and to struggle against the dominant sexist ideology. Centre for Promoting Knowledge 2018-08 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/72823/1/Gender%20representation%20in%20Iran.pdf Kachalami, Kobra Mohammadpour and Lee, Yok Fee (2018) Gender representation in Iran’s national television and the significance of critical media literacy for Iranian women. International Journal of Social Science and Technology, 3 (5). 46 - 62. ISSN 2415-6566 http://www.ijsstr.com/Vol.-3-No.-5-August-2018 |
| spellingShingle | Kachalami, Kobra Mohammadpour Lee, Yok Fee Gender representation in Iran’s national television and the significance of critical media literacy for Iranian women |
| title | Gender representation in Iran’s national television and the significance of critical media literacy for Iranian women |
| title_full | Gender representation in Iran’s national television and the significance of critical media literacy for Iranian women |
| title_fullStr | Gender representation in Iran’s national television and the significance of critical media literacy for Iranian women |
| title_full_unstemmed | Gender representation in Iran’s national television and the significance of critical media literacy for Iranian women |
| title_short | Gender representation in Iran’s national television and the significance of critical media literacy for Iranian women |
| title_sort | gender representation in iran’s national television and the significance of critical media literacy for iranian women |
| url | http://psasir.upm.edu.my/id/eprint/72823/ http://psasir.upm.edu.my/id/eprint/72823/ http://psasir.upm.edu.my/id/eprint/72823/1/Gender%20representation%20in%20Iran.pdf |