GUM industries (1985) Sdn. Bhd.- the Totoya crisis

GUM industries (1985) Sdn. Bhd.- the Totoya crisis

This case on strategy presents an opportunity for post-graduate and final year undergraduate students to try their hands at crisis management. It provides critical information on the organization’s internal and external environment and highlights issues that require their immediate attention. To em...

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Bibliographic Details
Main Authors: Teoh, Kenny Guan Cheng, Yee, Choy Leong, Mohamed, Zainal Abidin, Tan, Mei Fatt
Format: Article
Language:English
Published: Universiti Putra Malaysia Press 2008
Online Access:http://psasir.upm.edu.my/id/eprint/728/
http://psasir.upm.edu.my/id/eprint/728/1/Abstract_bab04.pdf

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