Retaining Customers through Relationship Marketing in an Islamic Financial Institution in Malaysia

Retaining Customers through Relationship Marketing in an Islamic Financial Institution in Malaysia

Questions on ways to retain loyal customers and attract potential future customers in an Islamic financial institution led to a study on customer relationship marketing (CRM) strategies at the Pilgrims Fund Corporation or Tabung Haji (TH). This study aims to determine whether customer relationship...

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Bibliographic Details
Main Authors: Mohamed Kassim, Kamsol, Bahari, Anuar, Kassim, Norizah, Nik Abdul Rashid, Nik Ramli, Jusoff, Kamaruzaman
Format: Article
Language:English
English
Published: 2009
Online Access:http://psasir.upm.edu.my/id/eprint/7272/
http://psasir.upm.edu.my/id/eprint/7272/1/Retaining%20Customers%20through%20Relationship%20Marketing%20in%20an%20Islamic%20Financial%20Institution%20in%20Malaysia.pdf

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