Salesperson Professional Selling and the Effect
on Buyer and Salesperson Relationship

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Salesperson Professional Selling and the Effect on Buyer and Salesperson Relationship

Regardless of the growing importance and emphasis on relationship marketing, a complete operation of this concept is still unclear. There is a lack of studies that explore the impact of factors such as salesperson professional selling on customer loyalty. This study seeks to verify the relationshi...

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Bibliographic Details
Main Authors:	Wan Omar, Maznah, Jusoff, Kamaruzaman, Mohd Ali, Mohd Noor
Format:	Article
Language:	English English
Published:	2009
Online Access:	http://psasir.upm.edu.my/id/eprint/7261/ http://psasir.upm.edu.my/id/eprint/7261/1/Salesperson%20Professional%20Selling%20and%20the%20Effect%20on%20Buyer%20and%20Salesperson%20Relationship.pdf

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