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Drivers of brand loyalty in the chain coffee shop industry

The present study aimed to examine patrons’ loyalty generation process for a chain coffee shop brand by considering the role of cognitive drivers, affective drivers, brand satisfaction, and relationship commitment. A field survey was conducted in chain coffee shops located in the popular shopping di...

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Bibliographic Details
Main Authors:	Han, Heesup, Hong, Ngoc Nguyen, Song, Hakjun, Chua, Bee Lia, Lee, Sanghyeop, Kim, Wansoo
Format:	Article
Language:	English
Published:	Elsevier 2018
Online Access:	http://psasir.upm.edu.my/id/eprint/72338/ http://psasir.upm.edu.my/id/eprint/72338/1/Drivers%20of%20brand%20loyalty%20in%20the%20chain%20coffee%20shop%20industry.pdf

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