Direction of future research in EWOM: issues of credibility, format and impact

QR Code

Direction of future research in EWOM: issues of credibility, format and impact

Electronic word of mouth (eWOM) is an important tool for getting necessary useful information about a product or service. Although the concept of eWOM has attained substantial attention from the researchers, there are certain avenues of eWOM which have not been investigated thoroughly. The goal of t...

Full description

Bibliographic Details
Main Authors:	Ahmed Khan, Shamim, Hussin, Siti Rahayu, Abdul Hamid, Abu Bakar
Format:	Article
Language:	English
Published:	2018
Online Access:	http://psasir.upm.edu.my/id/eprint/72305/ http://psasir.upm.edu.my/id/eprint/72305/1/Direction%20of%20future%20research%20in%20EWOM.pdf

Similar Items

Source credibility: A study of eWOM on social media and Chinese students’ travel choices
by: Chen, Lan
Published: (2013)

Chinese Consumer Engagement with eWOM Websites and Assessing the Credibility of Content for Tourism to European Countries
by: Chang, H.C.
Published: (2017)

Dimensions of eWOM credibility on the online purchasing activities among consumers through social media
by: Nor Amira Baharuddin,, et al.
Published: (2020)

Factors affecting visual electronic word of mouth credibility on online purchase intention
by: Khan, Shamim Ahmed
Published: (2019)

Social Credibility Incorporating Semantic Analysis and Machine Learning: A Survey of the State-of-the-Art and Future Research Directions
by: Abu Salih, Bilal, et al.
Published: (2019)

Understanding The Effects Of Ewom On Direct Sales Through The Information Adoption Model
by: Chan, Joon Yang, et al.
Published: (2017)

Interactive Impact of EWOM Message Characteristics and Format on Brand Evaluation and Online Brand Engagement: Towards an Integrative Framework
by: Alqahtani, Abdulaziz S.
Published: (2023)

Future research directions
by: Burt, C., et al.
Published: (2018)

Investigating the presence of Gender Differences in eWOM
by: Kocánová, I.
Published: (2018)

A review on LiFi network research: open issues, applications and future directions
by: Badeel, Rozin, et al.
Published: (2021)

Interactive impact of EWOM message characteristics on online brand outcomes: Towards an integrative framework
by: Alqahtani, Abdulaziz, et al.
Published: (2023)

Strategic management: Current issues and future directions
by: Dess, G., et al.
Published: (2013)

Electronic Word of Mouth (eWOM) on restaurants in Sarawak
by: Tan, Chin Choo, et al.
Published: (2016)

Feature research : review and future direction
by: Mohd. Taib, Jamaludin
Published: (2002)

Explore the Interactive Influence of EWOM Message Characteristics and Formats on Online Brand Outcomes in the Context of Twitter: A Comprehensive Model
by: Alqahtani, Abdulaziz, et al.
Published: (2023)

Factors Influence the Power of EWOM and Consumer’s Purchase Intention: Direct and Indirect Effects - An Empirical Study of Chinese Young People
by: SHAO, QI
Published: (2011)

When unlikely outcomes occur: the role of communication format in maintaining communicator credibility
by: Jenkins, Sarah C., et al.
Published: (2018)

Psychology in Malaysia : current research and future directions
Published: (2012)

Pancreatic cancer: Current research and future directions
by: Falasca, Marco, et al.
Published: (2016)

Future directions for behavioral information security research
by: Crossler, R., et al.
Published: (2013)

A review of urban farming research: taxonomy, challenges and future research direction
by: Siti Aisyah Salim,, et al.
Published: (2019)

Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users
by: Alharbi, Musab Kamal M
Published: (2020)

Exploring electronic Word-of-Mouth (eWOM) for healthcare services in Singapore
by: Lee, Lay Lay
Published: (2020)

The influence of electronic word of mouth (ewom) on the purchase intention of technological gadgets
by: Tiew, Keh Yeng
Published: (2023)

The preceramic period in southeast asia-issue problem and future direction.
by: Majid, Zuraina

The IPCC and the geographies of credibility
by: Mahony, Martin
Published: (2014)

Building a credible and believable narrative: the role of direct examination in expert witness testimony
by: Noraini Ibrahim,
Published: (2007)

Linking psychology and sustainability: research gaps and future directions
by: Mohd Mahudin, Nor Diana
Published: (2014)

Active fixturing: literature review and future research directions
by: Bakker, Otto Jan, et al.
Published: (2013)

The Psychology of Blood Donation: Current Research and Future Directions
by: Masser, B., et al.
Published: (2008)

Spirituality and mental health: current research and future directions
by: Hadzic, Maja
Published: (2011)

Halal tourism: literature synthesis and direction for future research
by: Muhamad, Nur Sa'adah, et al.
Published: (2017)

Halal tourism: literature synthesis and direction for future research
by: Muhamad, Nur Sa'adah, et al.
Published: (2019)

News media credibility of the internet and television
by: Mehrabi, Davood, et al.
Published: (2009)

Air quality in Malaysia: Impacts, management issues and future challenges
by: Awang, Muhamad, et al.
Published: (2000)

Examining the Factors of Ewom That Influence the Consumers’ Online Purchase Decision in Nilai, Malaysia
by: Yang, Hong
Published: (2013)

eWoM Influence on Booking Intention:A study of hotels in KL
by: Poon, Yee Ling, et al.
Published: (2014)

Technology transfer in the Malaysian manufacturing sector : basic issues and future directions
by: Anuwar Ali,
Published: (1993)

Internet's Islamic information credibility scale (IIICS)
by: Ishak, Mohd Sobhi, et al.
Published: (2011)

Reliance, media exposure and credibility
by: Syed Abdullah Idid, Syed Arabi, et al.
Published: (2019)