Determinants of customer loyalty: a review and future directions

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Determinants of customer loyalty: a review and future directions

This paper aims to provide a summary review on the existing loyalty models. It focuses on the key factors and perspectives that can assist marketing scholars and professionals in enhancing customer’s loyalty. A review of the literature has been employed to provide further understandings on customer’...

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Bibliographic Details
Main Authors:	Abu-Alhaija, Ahmad Saifalddin, Raja Yusof, Raja Nerina, Hashim, Haslinda, Jaharuddin, Nor Siah
Format:	Article
Language:	English
Published:	AENSI Publications 2018
Online Access:	http://psasir.upm.edu.my/id/eprint/72208/ http://psasir.upm.edu.my/id/eprint/72208/1/Determinants%20of%20customer%20loyalty.pdf

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