Towards international cultural diversity management of public relations: viewpoints of chairmen/CEOs

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Towards international cultural diversity management of public relations: viewpoints of chairmen/CEOs

This paper aims to promote a better understanding of how cultural diversity is practised in multinational corporations in Malaysia. Cultural diversity considers a complex element of management facets within the corporate culture. Managing cultural diversity requires a holistic approach especially fr...

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Bibliographic Details
Main Author:	Abdullah, Zulhamri
Format:	Article
Language:	English
Published:	Faculty of Economics and Management, Universiti Putra Malaysia 2007
Online Access:	http://psasir.upm.edu.my/id/eprint/722/ http://psasir.upm.edu.my/id/eprint/722/1/bab06.pdf

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