Customer loyalty: antecedents, approaches and influences of culture and religion

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Customer loyalty: antecedents, approaches and influences of culture and religion

This study sheds light on customer’s loyalty as an important marketing outcome that researchers should examine regularly due to its theoretical and practical implications. The study highlights the approaches and antecedents of customer’s loyalty that should be taken into consideration. In addition,...

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Bibliographic Details
Main Authors:	Abu Alhaija, Ahmad Saifalddin, Raja Yusof, Raja Nerina, Hashim, Haslinda, Jaharuddin, Nor Siah
Format:	Article
Language:	English
Published:	World Academy of Islamic Management (WAIM) 2018
Online Access:	http://psasir.upm.edu.my/id/eprint/72158/ http://psasir.upm.edu.my/id/eprint/72158/1/Customer%20loyalty.pdf

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