Consumers' purchase intention towards genetically modified soybean products in Malaysia
In Malaysia, soybean products are a convenient and a popular daily food product, however, the main raw material used to produce these soybean products has been partly changed from the traditional soybean to the imported GM soybean. While the GM soybean products are commercially sold in the market, n...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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International Society for Southeast Asian Agricultural Sciences
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/72115/ http://psasir.upm.edu.my/id/eprint/72115/1/Consumers%27%20purchase%20intention%20towards%20genetically%20modified%20soybean%20products%20in%20Malaysia.pdf |
| _version_ | 1848857042364661760 |
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| author | Wong, Kelly Kai Seng Son, Welson Chin Vui Phuah, Kit Teng Sharifuddin, Juwaidah Ali, Fazlin |
| author_facet | Wong, Kelly Kai Seng Son, Welson Chin Vui Phuah, Kit Teng Sharifuddin, Juwaidah Ali, Fazlin |
| author_sort | Wong, Kelly Kai Seng |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | In Malaysia, soybean products are a convenient and a popular daily food product, however, the main raw material used to produce these soybean products has been partly changed from the traditional soybean to the imported GM soybean. While the GM soybean products are commercially sold in the market, not all the consumers take notice or are aware of it. There is lack of information sharing between GM soybean products' producers and consumers and the argument about the safety of GM product is still a big issue among consumers. As the GMOs are relatively new to Malaysian consumers, the National Biotechnology Directorate is stepping up its efforts to implement public awareness programs on biotechnology. Thus, this study will attempt to conduct the consumer research to provide insights on how likely consumers are willing to purchase genetically modified soybean. The purpose of this study is to determine the factors affecting consumers' intention to purchase genetically modified soybean products in Malaysia. Multistage and convenient sampling was used in selecting 215 respondents who were surveyed using self-administered questionnaires. Descriptive analysis, reliability test, exploratory factor analysis and binary logistic regression analysis were used to accomplish the objective of this study. The binary logistic result shows that product attribute, consumer attitude, and gender influenced consumers' intention to purchase genetically modified soybean in Malaysia. Understanding the consumer's intention will help the food producer and manufacturer to identify the consumer preferences for GM food products and will help prevent losses in market share of soybean products. |
| first_indexed | 2025-11-15T11:51:15Z |
| format | Article |
| id | upm-72115 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T11:51:15Z |
| publishDate | 2018 |
| publisher | International Society for Southeast Asian Agricultural Sciences |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-721152020-03-02T05:25:37Z http://psasir.upm.edu.my/id/eprint/72115/ Consumers' purchase intention towards genetically modified soybean products in Malaysia Wong, Kelly Kai Seng Son, Welson Chin Vui Phuah, Kit Teng Sharifuddin, Juwaidah Ali, Fazlin In Malaysia, soybean products are a convenient and a popular daily food product, however, the main raw material used to produce these soybean products has been partly changed from the traditional soybean to the imported GM soybean. While the GM soybean products are commercially sold in the market, not all the consumers take notice or are aware of it. There is lack of information sharing between GM soybean products' producers and consumers and the argument about the safety of GM product is still a big issue among consumers. As the GMOs are relatively new to Malaysian consumers, the National Biotechnology Directorate is stepping up its efforts to implement public awareness programs on biotechnology. Thus, this study will attempt to conduct the consumer research to provide insights on how likely consumers are willing to purchase genetically modified soybean. The purpose of this study is to determine the factors affecting consumers' intention to purchase genetically modified soybean products in Malaysia. Multistage and convenient sampling was used in selecting 215 respondents who were surveyed using self-administered questionnaires. Descriptive analysis, reliability test, exploratory factor analysis and binary logistic regression analysis were used to accomplish the objective of this study. The binary logistic result shows that product attribute, consumer attitude, and gender influenced consumers' intention to purchase genetically modified soybean in Malaysia. Understanding the consumer's intention will help the food producer and manufacturer to identify the consumer preferences for GM food products and will help prevent losses in market share of soybean products. International Society for Southeast Asian Agricultural Sciences 2018 Article NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/72115/1/Consumers%27%20purchase%20intention%20towards%20genetically%20modified%20soybean%20products%20in%20Malaysia.pdf Wong, Kelly Kai Seng and Son, Welson Chin Vui and Phuah, Kit Teng and Sharifuddin, Juwaidah and Ali, Fazlin (2018) Consumers' purchase intention towards genetically modified soybean products in Malaysia. Journal of the International Society for Southeast Asian Agricultural Sciences, 24 (1). 94 - 106. ISSN 0859-3132 https://www.cabdirect.org/cabdirect/abstract/20183221278 |
| spellingShingle | Wong, Kelly Kai Seng Son, Welson Chin Vui Phuah, Kit Teng Sharifuddin, Juwaidah Ali, Fazlin Consumers' purchase intention towards genetically modified soybean products in Malaysia |
| title | Consumers' purchase intention towards genetically modified soybean products in Malaysia |
| title_full | Consumers' purchase intention towards genetically modified soybean products in Malaysia |
| title_fullStr | Consumers' purchase intention towards genetically modified soybean products in Malaysia |
| title_full_unstemmed | Consumers' purchase intention towards genetically modified soybean products in Malaysia |
| title_short | Consumers' purchase intention towards genetically modified soybean products in Malaysia |
| title_sort | consumers' purchase intention towards genetically modified soybean products in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/72115/ http://psasir.upm.edu.my/id/eprint/72115/ http://psasir.upm.edu.my/id/eprint/72115/1/Consumers%27%20purchase%20intention%20towards%20genetically%20modified%20soybean%20products%20in%20Malaysia.pdf |