Consumer background and decision making styles of Malaysian college students
This study tested a section of consumer styles inventory (CSI) among Malaysian college students. Using stratified and simple random sampling, 2068 samples were collected from five higher learning institutions in Klang Valley, Malaysia. The study extracted seven factors through exploratory factor ana...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Canadian Center of Science and Education
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/72113/ http://psasir.upm.edu.my/id/eprint/72113/1/Consumer%20background%20and%20decision%20making%20styles%20of%20Malaysian%20college%20students.pdf |
| _version_ | 1848857041814159360 |
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| author | Haron, Sharifah Azizah Chinedu, Anyanwu Hilary |
| author_facet | Haron, Sharifah Azizah Chinedu, Anyanwu Hilary |
| author_sort | Haron, Sharifah Azizah |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study tested a section of consumer styles inventory (CSI) among Malaysian college students. Using stratified and simple random sampling, 2068 samples were collected from five higher learning institutions in Klang Valley, Malaysia. The study extracted seven factors through exploratory factor analysis from the original CSI scale which was found reliable and useful to consumer markets. Gender, age, ethnicity, family size, household income and place where a student was raised were found to have significant influence on the CSI factors. The findings will be a guide for markets facing competitive pressures by guiding them on the appropriate market segmentation. In addition, firms should focus on the influential background variables during new product designs in order to get the target markets’ preferences and balance their competitive pressures simultaneously. |
| first_indexed | 2025-11-15T11:51:15Z |
| format | Article |
| id | upm-72113 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T11:51:15Z |
| publishDate | 2018 |
| publisher | Canadian Center of Science and Education |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-721132020-03-02T04:53:19Z http://psasir.upm.edu.my/id/eprint/72113/ Consumer background and decision making styles of Malaysian college students Haron, Sharifah Azizah Chinedu, Anyanwu Hilary This study tested a section of consumer styles inventory (CSI) among Malaysian college students. Using stratified and simple random sampling, 2068 samples were collected from five higher learning institutions in Klang Valley, Malaysia. The study extracted seven factors through exploratory factor analysis from the original CSI scale which was found reliable and useful to consumer markets. Gender, age, ethnicity, family size, household income and place where a student was raised were found to have significant influence on the CSI factors. The findings will be a guide for markets facing competitive pressures by guiding them on the appropriate market segmentation. In addition, firms should focus on the influential background variables during new product designs in order to get the target markets’ preferences and balance their competitive pressures simultaneously. Canadian Center of Science and Education 2018 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/72113/1/Consumer%20background%20and%20decision%20making%20styles%20of%20Malaysian%20college%20students.pdf Haron, Sharifah Azizah and Chinedu, Anyanwu Hilary (2018) Consumer background and decision making styles of Malaysian college students. International Journal of Business and Management, 13 (1). 170 - 182. ISSN ISSN: 1833-3850; ESSN: 1833-8119 http://www.ccsenet.org/journal/index.php/ijbm/article/view/71584 10.5539/ijbm.v13n1p170 |
| spellingShingle | Haron, Sharifah Azizah Chinedu, Anyanwu Hilary Consumer background and decision making styles of Malaysian college students |
| title | Consumer background and decision making styles of Malaysian college students |
| title_full | Consumer background and decision making styles of Malaysian college students |
| title_fullStr | Consumer background and decision making styles of Malaysian college students |
| title_full_unstemmed | Consumer background and decision making styles of Malaysian college students |
| title_short | Consumer background and decision making styles of Malaysian college students |
| title_sort | consumer background and decision making styles of malaysian college students |
| url | http://psasir.upm.edu.my/id/eprint/72113/ http://psasir.upm.edu.my/id/eprint/72113/ http://psasir.upm.edu.my/id/eprint/72113/ http://psasir.upm.edu.my/id/eprint/72113/1/Consumer%20background%20and%20decision%20making%20styles%20of%20Malaysian%20college%20students.pdf |