Factors influencing the success of franchise industry

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Factors influencing the success of franchise industry

This paper presents the literature reviews of a study that evaluate and identify the factors influencing the success of franchise industry in Malaysia. The main focused is on the characteristics of franchisor and franchisee that give direct influence to the success of the franchise business. The rep...

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Bibliographic Details
Main Authors:	Mohd, Zalena, Mohd Ishan, Zahira
Format:	Book Section
Language:	English
Published:	Universiti Putra Malaysia Press 2018
Online Access:	http://psasir.upm.edu.my/id/eprint/71771/ http://psasir.upm.edu.my/id/eprint/71771/1/Factors%20influencing%20the%20success%20of%20franchise%20industry.pdf

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