Easy read on consumer behaviour

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Easy read on consumer behaviour

The study of Consumer Behaviour has never been more exciting than what has transpired in the consumer behaviour trend for at least the past 10 years. Markets all over the world have seen tremendous changes in the composition of consumers, consumers’ characteristics and more importantly, consumers’ p...

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Bibliographic Details
Main Authors:	Hussin, Siti Rahayu, Hussin, Siti Haslina, Kassim, Salina
Format:	Book
Language:	English
Published:	Universiti Putra Malaysia Press 2018
Online Access:	http://psasir.upm.edu.my/id/eprint/71594/ http://psasir.upm.edu.my/id/eprint/71594/1/Easy%20read%20on%20consumer%20behaviour%20-%20cutted.pdf

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