Effect of exposure to global marketing activities: a study on consumption behavior among university students

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Effect of exposure to global marketing activities: a study on consumption behavior among university students

Exposure to global marketing activities influences consumption behavior of consumers from any cultural layers including global, national, ethnic and individual. In a global market with a dynamic multilevel of culture, the roles of consumer individual values seems remarkable; as they are the nearest...

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Bibliographic Details
Main Authors:	Osman, Syuhaily, Alizadeh, Hossein Nezakati, Akhoundi, Maryam
Format:	Book
Language:	English English
Published:	LAP Lambert Academic Publishing 2018
Online Access:	http://psasir.upm.edu.my/id/eprint/71576/ http://psasir.upm.edu.my/id/eprint/71576/1/book.pdf http://psasir.upm.edu.my/id/eprint/71576/2/book%202.pdf

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