Distance, products and travel companions as key drivers to Malaysian tourism demand

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Distance, products and travel companions as key drivers to Malaysian tourism demand

To increase tourism’s contribution to the Malaysian economy, the current national policy is to increase tourist arrivals and tourist expenditure. However, tourists are not homogeneous, nor is tourism a single product and studying tourism demand as such will lead to flawed conclusions. Therefore, a d...

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Bibliographic Details
Main Author:	Pang, Looi Fai
Format:	Thesis
Language:	English
Published:	2017
Subjects:	Tourism Tourism - Forecasting
Online Access:	http://psasir.upm.edu.my/id/eprint/70783/ http://psasir.upm.edu.my/id/eprint/70783/1/FEP%202017%206%20IR.pdf

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