Developing an Instrument for Measurement of Attitude toward Online Shopping

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Developing an Instrument for Measurement of Attitude toward Online Shopping

To ensure the success of online business, it is important for the retailers to understand their targeted customers. The aim of this study is to develop an instrument for investigating and understanding consumer’s online shopping orientations and factors that influence attitude toward online shopp...

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Bibliographic Details
Main Authors:	Delafrooz, Narges, Paim, Laily, Khatibi, Ali
Format:	Article
Language:	English
Published:	Eurojournals 2009
Online Access:	http://psasir.upm.edu.my/id/eprint/7061/ http://psasir.upm.edu.my/id/eprint/7061/1/developing_an_instrument_for_measurement.pdf

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