Factors influencing intention to purchase global
brands among Nigerian adults

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Factors influencing intention to purchase global brands among Nigerian adults

Purchase intention is more complicated and more significant for consumers these days than in the past, due to recent globalization that has led to increased international business activities, with many foreign companies competing with each other. Consumers in developing country like Nigeria have...

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Bibliographic Details
Main Author:	Anthony, Omaze Afamefuna
Format:	Thesis
Language:	English
Published:	2017
Online Access:	http://psasir.upm.edu.my/id/eprint/70420/ http://psasir.upm.edu.my/id/eprint/70420/1/FEM%202017%2013%20-%20IR.pdf

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