Effects of exposure to global marketing activities on consumption behavior among university students in the Klang Valley, Malaysia

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Effects of exposure to global marketing activities on consumption behavior among university students in the Klang Valley, Malaysia

Among factors that influence consumer behavior, the most purposive is the effect of exposure to global marketing activities. To take advantage of standardization, global companies perform marketing campaigns and strategies which are viewed as serious threats to local economy and culture. Therefor...

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Bibliographic Details
Main Author:	Akhoundi, Maryam
Format:	Thesis
Language:	English
Published:	2017
Subjects:	Globalization - Economic aspects - Malaysia Strategic planning
Online Access:	http://psasir.upm.edu.my/id/eprint/70394/ http://psasir.upm.edu.my/id/eprint/70394/1/FEM%202017%2010%20-%20IR.pdf

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