Malaysian consumers’ acceptance of natural and synthetic functional food

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Malaysian consumers’ acceptance of natural and synthetic functional food

The concept of functional food is not new to the Malaysian people as traditional medicines have made tremendous contributions over the past centuries. However, with the advent of the pharmaceutical technology and industry some of the remedial formulas for alternative food and medicines have been for...

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Bibliographic Details
Main Author:	Phuah, Kit Teng
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Consumer behavior - Malaysia Artificial foods Consumers' preferences - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/70346/ http://psasir.upm.edu.my/id/eprint/70346/1/FP%202014%2075%20-%20IR.pdf

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