Influence of marketing mix and physical environment on guest emotion in Malaysian hotels

QR Code

Influence of marketing mix and physical environment on guest emotion in Malaysian hotels

Several studies have been conducted on the relationship between key antecedents and guest emotion in the service industry. However, the study of the relationship of guest emotion and its key antecedents in the context of the hospitality industry are still limited. Hence, the study purposed to examin...

Full description

Bibliographic Details
Main Author:	Sanib, Noor Izza Rozian
Format:	Thesis
Language:	English
Published:	2014
Subjects:	Hospitality industry - Malaysia Consumer behavior Marketing - Management
Online Access:	http://psasir.upm.edu.my/id/eprint/70214/ http://psasir.upm.edu.my/id/eprint/70214/1/FEP%202014%2029%20-%20IR.pdf

Similar Items

Factors influencing consumer behavioural intention and their effects on behaviour and willingness to pay for green hotels in Malaysia
by: Moghadas, Shayesteh
Published: (2017)

Marketing mix and its implication on emotions of hotel customer
by: Sanib, Noor Izza Rozian, et al.
Published: (2013)

Examining behavioural intentions on online hotel booking among Malaysian guests
by: Amin, Dawood Ismail
Published: (2021)

Factors influence guests’ satisfaction to continually accommodate at Hatten Hotel / Nurul Farhana Abd Majid
by: Abd Majid, Nurul Farhana
Published: (2014)

Antecedents and outcomes of emotions and satisfaction of guests in the Malaysian Peer-to-Peer accommodation sector
by: Ali, Laiba
Published: (2018)

Comparison of marketing mix dimensions between local and international hotel customers in Malaysia
by: Sanib, Noor Izza Rozian, et al.
Published: (2013)

A study of brand image towards purchase intention in the Malaysia hotel industry : Purest Hotel Sungai Petani / Muhamad Najib Fahmi Md Noor
by: Md Noor, Muhamad Najib Fahmi
Published: (2020)

The influence of prior knowledge on a consumer's current judgment in rating a hotel / Muhammad Fauzi Abdul Ghani
by: Abdul Ghani, Muhammad Fauzi
Published: (2009)

Customer acceptance towards the marketing mix at Lazaria shop Ayer Keroh fly-over restaurant Melaka / Shahiela Akma Abdul Azis
by: Abdul Azis, Shahiela Akma
Published: (2005)

Marketing mix strategy that influences customer purchase intention in Melaka Mall Shopping Complex / Nik Nor Shafini Che Hassan
by: Che Hassan, Nik Nor Shafini
Published: (2009)

Preferences towards international luxury apparels among Generation Y from the perspective of the university students / Mohd Azif Fahmi Dahari and Nurul Adibah Izza Zuhairi
by: Dahari, Mohd Azif Fahmi, et al.
Published: (2016)

To investigate the significance of marketing mix (7P’s) that influences the consumer selection of shopping centers in Melaka Tengah / Stephanie Unyang George and Suliza Lambu
by: George, Stephanie Unyang, et al.
Published: (2014)

The customer awareness towards marketing campaign of Denai Alam Residentials in Shah Alam / Rahah Kamarudin
by: Kamarudin, Rahah
Published: (2006)

Marketing mix strategy of intercity train service towards the enhancement of corporate image of KTM Berhad at Kuala Lumpur Central Station / Hana Azleen Amiruddin
by: Amiruddin, Hana Azleen
Published: (2007)

Factors influencing customer loyalty in choosing Goodhope Hotel Johor Bahru / Siti Fairuz Mohd Hatta
by: Mohd Hatta, Siti Fairuz
Published: (2018)

Experiential marketing influence on Customer Loyalty Behavior (CLB) of the hotel industry in Iran: Evaluating the mediating effects of relationship quality and customer delight / Bahareh Sadat Hosseini
by: Hosseini, Bahareh Sadat
Published: (2018)

Examining the Impact of Green marketing on Consumer Engagement in Social Media Environment
by: Zhang, Siyu
Published: (2019)

Factors influencing consumers’ online booking intention on hotel rooms / Ermawati Mad Daud @ Ajamain
by: Mad Daud @ Ajamain, Ermawati
Published: (2018)

Hotel guests’ intention to engage in green activities / Fauziah Deraman
by: Deraman, Fauziah
Published: (2012)

Green branding : the effect of green trust towards brand loyalty of the five-star hotel guest / Muhd Nabil Hanif Hassim and Mohd Raziff Jamaluddin
by: Muhd Nabil Hanif, Hassim, et al.
Published: (2015)

Marketing the Sabah Museum in year 2000 / Christopher John Baptist
by: John Baptist, Christopher
Published: (1993)

The evaluation of the effectiveness of marketing mix (4 p’s) implementation activities towards performances of Perdana Resort, Pantai Cahaya Bulan, Kota Bharu from the guests’ perspectives / Amira Mohd Azhar
by: Mohd Azhar, Amira
Published: (2014)

Study the effect of relationship marketing of the future consumer behavioral intention to use the company service: GIG Technology Holdings Sdn Bhd / Fara Elani Mohd Saufi
by: Mohd Saufi, Fara Elani
Published: (2009)

Consumers’ purchasing orientation : an alternative method in segmenting the Malaysian fine dining restaurant market / Salim Abdul Talib...[et al.]
by: Hashim, Rahmat, et al.
Published: (2009)

Packaging design as a marketing tool in promoting Tapai Pulut Sarimah / Nurdalila Meor Sepli
by: Meor Sepli, Nurdalila
Published: (2017)

A study on factors influence consumers purchase intention towards green marketing awareness among university students in Melaka / Sheilla Afiqah Ab Rahim
by: Ab Rahim, Sheilla Afiqah
Published: (2019)

Influence of perceived quality and self-esteem on women’s purchase intention: Luxury makeup brands / Shahira Shahina Mobil … [et al.]
by: Mobil, Shahira Shahina, et al.
Published: (2019)

A study of factors in influencing demands towards national car model in Malaysia: an empirical study from 1990-2004 / Khairul Mohd Yonan
by: Mohd Yonan, Khairul
Published: (2006)

The effect of customer retention programs on re-patronage intention: a case of Muar Traders Hotel / Nurulain Atan
by: Atan, Nurulain
Published: (2010)

Factors influencing green purchase intention among Malaysian consumers / Liyana Adibah Tahir
by: Tahir, Liyana Adibah
Published: (2020)

The role of religiosity, ethnicity, individual values and innovativeness in consumer acceptance of novel products
by: Mansori, Shaheen
Published: (2012)

Factors influencing consumer’s green purchasing behaviour towards green products in Malaysia / Syed Muhammad Yusof Syed Ahmad Badiuzaman
by: Syed Ahmad Badiuzaman, Syed Muhammad Yusof
Published: (2018)

The effectiveness of promotional mix (advertising and sales promotion) in enhancing the customer awareness: “study in Agrobank” / Musa Muhammad @ Harun
by: Muhammad @ Harun, Musa
Published: (2009)

Determinants of building customer loyalty in D’impian Inn Hotel Parit Raja / Ameerah Ismon
by: Ismon, Ameerah
Published: (2011)

Tourism marketing in Sabah: A study on Kinabalu Park as a leisure and holiday destination for domestic tourist market / Gua Hui B Manak
by: Manak, Gua Hui
Published: (2002)

An IPA assessment of international guests’ perceptions on hotel service operations / Anderson Ngelambong…[et al.]
by: Anderson, Ngelambong, et al.
Published: (2011)

Factors affecting consumers preferences towards fishermen's market in PNK Papar Sabah / Norlilah Kadir
by: Kadir, Norlilah
Published: (2015)

The Effect of Service Process on Guests Encounter Satisfaction at Three-Star Hotels
by: Mohd Ali, Hairuddin
Published: (2006)

Factors that influence consumer purchasing behavior using guerrilla marketing approach / Abu Izzat Jalaluddin
by: Jalaluddin, Abu Izzat
Published: (2014)

Market segmentation strategies and occupancy performance of 4 and 5 star hotels in Klang Valley / Noor Azmi Ahmad
by: Ahmad, Noor Azmi
Published: (2010)