Elements of critical discourse in copywriting on Malaysian celebrity television advertisement

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Elements of critical discourse in copywriting on Malaysian celebrity television advertisement

This study focuses on the elements of critical discourse in copywriting on Malaysian celebrity television advertisements. The objectives of this study is to identify and discuss the elements of critical discourse in copywriting on Malaysian celebrity television advertisement videos. This study will...

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Bibliographic Details
Main Authors:	Roslan, Nur Widad, Abdul Halim, Hazlina, Abdul Jabar, Mohd Azidan, Mamat, Roslina
Format:	Article
Language:	English
Published:	Canadian Center of Science and Education 2019
Online Access:	http://psasir.upm.edu.my/id/eprint/69742/ http://psasir.upm.edu.my/id/eprint/69742/1/69742.pdf

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