Investigation of adoption behaviour for social commerce in the kindom of Saudi Arabia

Investigation of adoption behaviour for social commerce in the kindom of Saudi Arabia

Social media fundamentally has changed the consumer's decision process. There are many research studies from different context for understanding the importance of social media, regrettably, not until recently, its business impact and opportunities were not seriously addressed. This is what led...

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Bibliographic Details
Main Authors: Aldhahery, Muhammad, Wahiddin, Mohamed Ridza, Khuhro, Mansoor Ahmed, Maher, Zulfikar Ahmed
Format: Conference or Workshop Item
Language:English
Published: IEEE 2018
Online Access:http://psasir.upm.edu.my/id/eprint/69680/
http://psasir.upm.edu.my/id/eprint/69680/1/Investigation%20of%20adoption%20behaviour%20for%20social%20commerce%20in%20the%20kindom%20of%20Saudi%20Arabia.pdf

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