Investigation of adoption behaviour for social commerce in the kindom of Saudi Arabia
Social media fundamentally has changed the consumer's decision process. There are many research studies from different context for understanding the importance of social media, regrettably, not until recently, its business impact and opportunities were not seriously addressed. This is what led...
| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
IEEE
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/69680/ http://psasir.upm.edu.my/id/eprint/69680/1/Investigation%20of%20adoption%20behaviour%20for%20social%20commerce%20in%20the%20kindom%20of%20Saudi%20Arabia.pdf |
| _version_ | 1848856476555149312 |
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| author | Aldhahery, Muhammad Wahiddin, Mohamed Ridza Khuhro, Mansoor Ahmed Maher, Zulfikar Ahmed |
| author_facet | Aldhahery, Muhammad Wahiddin, Mohamed Ridza Khuhro, Mansoor Ahmed Maher, Zulfikar Ahmed |
| author_sort | Aldhahery, Muhammad |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Social media fundamentally has changed the consumer's decision process. There are many research studies from different context for understanding the importance of social media, regrettably, not until recently, its business impact and opportunities were not seriously addressed. This is what led the Information System (IS) research community to come up with a new discipline known as Social Commerce (s-commerce). Hence an alternative means businesses through online social interactions emerge. This has made the social networking platform drives consumers to participate in social commerce. It is necessary to identify the significant factors that affect its acceptance. Thus, this research aimed to empirically examine the factors that affect s-commerce acceptance in Saudi Arabia. The quantitative research methodology was chosen to test the formulated hypothesis by subjective assessment of attitudes, opinions, and behavior of the people of Saudi Arabia. |
| first_indexed | 2025-11-15T11:42:16Z |
| format | Conference or Workshop Item |
| id | upm-69680 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T11:42:16Z |
| publishDate | 2018 |
| publisher | IEEE |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-696802019-07-08T03:43:11Z http://psasir.upm.edu.my/id/eprint/69680/ Investigation of adoption behaviour for social commerce in the kindom of Saudi Arabia Aldhahery, Muhammad Wahiddin, Mohamed Ridza Khuhro, Mansoor Ahmed Maher, Zulfikar Ahmed Social media fundamentally has changed the consumer's decision process. There are many research studies from different context for understanding the importance of social media, regrettably, not until recently, its business impact and opportunities were not seriously addressed. This is what led the Information System (IS) research community to come up with a new discipline known as Social Commerce (s-commerce). Hence an alternative means businesses through online social interactions emerge. This has made the social networking platform drives consumers to participate in social commerce. It is necessary to identify the significant factors that affect its acceptance. Thus, this research aimed to empirically examine the factors that affect s-commerce acceptance in Saudi Arabia. The quantitative research methodology was chosen to test the formulated hypothesis by subjective assessment of attitudes, opinions, and behavior of the people of Saudi Arabia. IEEE 2018 Conference or Workshop Item PeerReviewed text en http://psasir.upm.edu.my/id/eprint/69680/1/Investigation%20of%20adoption%20behaviour%20for%20social%20commerce%20in%20the%20kindom%20of%20Saudi%20Arabia.pdf Aldhahery, Muhammad and Wahiddin, Mohamed Ridza and Khuhro, Mansoor Ahmed and Maher, Zulfikar Ahmed (2018) Investigation of adoption behaviour for social commerce in the kindom of Saudi Arabia. In: 2018 IEEE 5th International Conference on Engineering Technologies and Applied Sciences (ICETAS 2018), 22-23 Nov. 2018, Bangkok, Thailand. . 10.1109/ICETAS.2018.8629228 |
| spellingShingle | Aldhahery, Muhammad Wahiddin, Mohamed Ridza Khuhro, Mansoor Ahmed Maher, Zulfikar Ahmed Investigation of adoption behaviour for social commerce in the kindom of Saudi Arabia |
| title | Investigation of adoption behaviour for social commerce in the kindom of Saudi Arabia |
| title_full | Investigation of adoption behaviour for social commerce in the kindom of Saudi Arabia |
| title_fullStr | Investigation of adoption behaviour for social commerce in the kindom of Saudi Arabia |
| title_full_unstemmed | Investigation of adoption behaviour for social commerce in the kindom of Saudi Arabia |
| title_short | Investigation of adoption behaviour for social commerce in the kindom of Saudi Arabia |
| title_sort | investigation of adoption behaviour for social commerce in the kindom of saudi arabia |
| url | http://psasir.upm.edu.my/id/eprint/69680/ http://psasir.upm.edu.my/id/eprint/69680/ http://psasir.upm.edu.my/id/eprint/69680/1/Investigation%20of%20adoption%20behaviour%20for%20social%20commerce%20in%20the%20kindom%20of%20Saudi%20Arabia.pdf |