Determinants of intention to adopt social customer relationship management services and their effects on marketing performance among Malaysian start-up companies

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Determinants of intention to adopt social customer relationship management services and their effects on marketing performance among Malaysian start-up companies

Social networking technologies and social media have changed almost all aspects of our lives and created a lot of business opportunities. The rise of social media affected Customer Relationship Management (CRM) by developing a new concept called “social CRM” (SCRM). SCRM merges traditional CRM and W...

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Bibliographic Details
Main Author:	Hasani, Tahereh
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Business networks Online social networks
Online Access:	http://psasir.upm.edu.my/id/eprint/69495/ http://psasir.upm.edu.my/id/eprint/69495/1/GSM%202016%2024%20IR.pdf

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