Factors affecting consumers’ decision making process in Purchasing safe street food in Nakhon Si Thammarat Province, Thailand

Factors affecting consumers’ decision making process in Purchasing safe street food in Nakhon Si Thammarat Province, Thailand

Nakhon Si Thammarat (NST) province is one of the cities in Thailand that offers various types of street foods. However, the number of street vendors that the food was certified safe is very low, and there are many consumers who still purchase street food because of their lifestyle. As a result, t...

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Bibliographic Details
Main Author: Khongtong, Jatuporn
Format: Thesis
Language:English
Published: 2016
Subjects:
Consumer behavior
Street food - Thailand
Online Access:http://psasir.upm.edu.my/id/eprint/69422/
http://psasir.upm.edu.my/id/eprint/69422/1/FSTM%202016%205%20-%20IR.pdf

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