Service quality and mediating role of perceived value and international tourist satisfaction on tourist loyalty in 4- and 5- star hotels in Kuala Lumpur, Malaysia

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Service quality and mediating role of perceived value and international tourist satisfaction on tourist loyalty in 4- and 5- star hotels in Kuala Lumpur, Malaysia

Loyalty has become the most important strategic aim in the hotel industry. However,most customers do not like to revisit the same hotel. The marketing literature has recognized that service quality affects perceived value and customer satisfaction and they had significant determinants of customer l...

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Bibliographic Details
Main Author:	Keshavarz, Yousef
Format:	Thesis
Language:	English
Published:	2016
Subjects:	Hotels - Customer services - Malaysia - Kuala Lumpur Customer loyalty Tourism
Online Access:	http://psasir.upm.edu.my/id/eprint/69378/ http://psasir.upm.edu.my/id/eprint/69378/1/FEP%202016%208%20IR.pdf

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