Impact of product costing for branding and business support on small and medium enterprises in Malaysia

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Impact of product costing for branding and business support on small and medium enterprises in Malaysia

This study examines the relationship between costing towards branding and business support on Small and Medium Enterprises (SMEs) of food and beverages (F&B) products supplying a hypermarket in Malaysia. Specifically, this study examines the mediating effect of branding on the relationship betwe...

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Bibliographic Details
Main Authors:	Faizal, Diana Rose, Mohd Ashhari, Zariyawati, Kamarohim, Nor Azlina, Md Nassir, Annuar
Format:	Article
Language:	English
Published:	Universiti Putra Malaysia Press 2019
Online Access:	http://psasir.upm.edu.my/id/eprint/68679/ http://psasir.upm.edu.my/id/eprint/68679/1/05%20JSSH-2183-2017.pdf

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